This year's TV ad, 'Bikers', introduces consumers to a young couple who just moved into a home they bought without a REALTOR® and who find the neighbourhood welcoming committee isn't quite what they were expecting.
The ad informs potential home buyers and sellers about the type of guidance, expertise and know-how REALTORS® offer during a real estate transaction. The ad sends the clear message that REALTORS® can help mitigate the risks of the biggest financial transaction of their lives.
Here are the 30 second and 60 second TV ads that will be interrupting your regular TV programming:
The television ads are just one component of a multi-channel integrated campaign to promote the value of using a REALTOR®.